Your message, your product, your brand -
broadcast, connected, delivered, sold.
They may throw your marketing material in the bin, refuse to reply to your
emails, and forget to return your calls… but we're already there, in their
homes, in their offices and workplaces, and even on their mobile phones!
We're delivering to their ears and minds right now!
NonStopPlay.com has tens of thousands of
listeners every week, from across the UK, Europe and around the globe.
Now, what would you like to say to them?
Still not convinced? Then read on…
"Who listens to ONLINE RADIO anyway?"
Radio listening via the internet - RAJAR report June 2008
In today's competitive world, you want to make sure that your sales message is
reaching the right people, making every penny count. Now, while some corporate
thinking is still embedded in the past, today's most successful businesses have
been quick to embrace the new technologies currently available, investing
heavily in new websites, e-mail ad campaigns and the like.
A survey published in June 2008 by the UK's Radio Advertising Bureau, about
the use of the Internet and its relation to radio in association with RAJAR,
(the organisation which monitors and records listening audiences and trends in
the UK radio broadcast industry, and by which every terrestrial commercial radio
station in the UK obtains its listening figures) questioned respondents on their
visits to radio station websites and radio listening via the Internet, some of their findings are reproduced below:
Over a quarter (28.9%) of the UK’s adult
population (those aged 15 or over) have listened to radio via the Internet. That
equates to 14.5 million people.
Two thirds of these, or 18.8% of the adult population, listen at least once a
week, with 5% listening via the Internet every day or most days – that’s 2.5
million people.
The vast majority of Internet radio
listeners (89.2%) listen at home; almost 1 in 4 listen at work (24.4%) while
6.4% listen elsewhere. Asked when they listen, 36.3% (5.3 million) said
their listening was always in real time. A further 24.7% (3.6 million) said they
listened at a later time than the original broadcast, while 39% (5.7 million)
used a combination of real time and Listen Again, meaning that 9.3 million
people use Listen Again facilities.
Those who said they have used a Listen Again service were asked about the programmes they had listened to in the past 7 days. Approximately half of this sample listened to 1 or 2 programmes, with the average coming in at 1.78.
Extracts sourced from the RAB online, June 2008
The full report and survey results can be accessed at
www.rab.co.uk
Compelling reading... be part of the success!
To find out how NonStopPlay.com could help promote your business, service,
product or event, please e-mail
sales@nonstopplay.com or call the NonStopPlay Office on 020 30 517 571.
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